INFLUENCER PROGRAMS
PROGRAM SECURED DISNEY AS THE LARGEST DIGITAL ADVERTISER
CONTENT DIGITAL HUB WITH CONTENT THUMBNAILS
CREATIVE WRITING
INTEGRATED PROGRAMMING
REMY
COINTREAU
THE SEARCH FOR THE COINTREAU AMBASSADOR OF LIBATIONS:
MULTI-CITY COMPETITION & CUSTOM VIDEO SERIES.
WINNER WAS NAMED OFFICIAL COCKTAIL OF THE CANNES FILM FESTIVAL.
8 MIXOLOGISTS COMPETED VIA A LIVE MIX OFF AND A PANEL OF JUDGES VOTED WINNER.
CUSTOM VIDEO SERIES WITH MIXOLOGISTS
WINNER WAS NAMED THE 'COINTREAU AMBASSADOR OF LIBATIONS' AND THE OFFICIAL COCKTAIL OF THE CANNES FILM FESTIVAL.
TARGET HOLIDAY PROGRAM: A WEEK OF WONDER
Multi-platform program leveraging Latina's authority and capitalizing on the cultural significance of the Holidays to the Hispanic consumer. Multiple touch points bring to life the 'Wonder' of the holiday traditions through modern Latino influencers and communicating Target as the resource for all things Holiday.
CUSTOM CONTENT: VIDEO
CUSTOM VIDEO SERIES WITH THE LATIN KITCHEN:
CADILLAC-SPONSORED 'DIY STYLE' 5 PART RECIPE SERIES
IKEA-SPONSORED EDITORIAL 'HOW-TO' 14 PART SERIES
EXPERIENTIAL: TENTPOLE AND CUSTOM EVENTS
Drove $100K incremental revenue, garnered 800M media impressions & was a trending topic on Twitter.
B2B EVENTS
- People StyleWatch Retail Summit
- Panel discussion with CEO of Lord & Taylor, HSN and Gilt Group, lead by editor in chief. Topics focused on consumer shopping and purchasing behaviors across the retail landscapes after the economic downfall in 2008. Attended by top level clients.
First-ever Thought Leadership Event for StyleWatch
B2C EVENTS
- Latina's Hollywood Hot List
- Red Carpet event celebrating the hottest Latino stars in Hollywood, sponsored by BMW.
- (See sizzle reel at left)
- Bride's and Modern Bride's Wedding March on Madison
- Weekend long event, attended by 200+ bridal consumers, featuring retail events on Madison Avenue, kick off at Barneys New York, Vera Wang event at Whitney and closing fashion show at The Pierre.
- J-14's InTune
- Live concert featuring up and coming teen musicians, attended by 250 teens, hosted at The Hard Rock Cafe, NYC.
- Gotham and Hamptons Red Carpet Events:
- Red carpet events featuring cover talent including Billy Joel, Tina Fey/Alec Baldwin, Kevin Spacey, Christie Brinkley. Events integrated luxury sponsors.
- Exclusive Events
- Retail fashion/beauty in-store events - runway shows, etc.
- Philanthropic benefitting events (James Beard & Audi, Lincoln Center & Moroccanoil, Leary Firefighters Foundation & Sephora)
- Influencer events
CASE STUDIES | PLATFORM DEVELOPMENT
RESEARCH & INSIGHTS | SALES ENABLEMENT
WHAT IS IT? Custom research study fielded in 2009, when print media began declining to communicate to advertisers how to reach this new plugged in 'digital native,' by understanding who she is, how she consumes media and what she values: Content she can trust. The presentation illustrated how she is on all platforms, each for a different purpose and print has an important part, as a trusted content source.
WHAT IS IT? Custom research presentation designed to challenge the obstacle that advertisers are reaching our acculturated Latina with in-language Hispanic media buys (total market approach). Latina speaks to her in-culture, understanding the nuances of who this American Latina. The research study included a focus group with an array of American Latinas. The presentation incorporated video shorts of the focus group to show first hand how she feels and further punctuated the research findings. Click to download and view videos.
SALES TOOLS
DEVELOPED ALL MARKETING PLATFORMS INCLUDING:
ICONS ON THE RISE (MUSIC), LATINA LEADERSHIP SUMMIT, INFLUENCER NETWORK.
BRAND EXTENSIONS
LICENSED MERCHANDISE
WHAT IS IT? Latina's exclusive e-commerce website offering fashion and home pieces with culturally-relevant messaging, curated by the editors.
STYLEWATCH | JCPENNEY
MUST-HAVES PROGRAM
WHAT IS IT? Brand partnership with JCPenney that featured seasonal installations with StyleWatch editor-selected trends. Program included subscription offer with purchase, digital and social extensions and in-circular exposure.
SOCIAL MEDIA
WHAT IS IT? Latina/The Latin Kitchen found an additional revenue stream via monetizing social media via sponsored Facebook Live broadcasts. The sponsored videos drive over $50,000 in incremental business for the brands. Brands included: Target, M&M's, Twisted Sista, Beazer Homes
PRINT: CUSTOM CONTENT
ABOUT EMILY
Emily is a two time Marketer of the Year recipient with a career of nearly 20 years in B2B and B2C marketing. She has developed and executed multi-platform marketing solutions at an array of marquee media brands and category verticals including luxury, bridal, teen, fashion, beauty, retail, news and multi-cultural.
She has worked with all brand stakeholders including editorial, research & insights, PR, events, digital, finance, ad ops and social media.
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EXPERTISE
- Digital marketing: pre sale to post sale
- Branded content
- Social media
- Events: planning, execution. B2B/B2C
- Partnership development
- Influencer marketing
- Sales material development
- Creative writing
- Brand management
- An ideas wizard
OFF THE CLOCK
Resource for recommendations of all things New York City
Broadway regular
Proud Hamilton ticket holder
Unofficial Director of Whimsy
Active social media user
Former Texan, current Upper West Sider