Emily McLintock

370 Central Park West #408 • New York, NY 10025

P: 917.449.0529 • Emily.Mclintock@gmail.com • www.emilymclintock.com



SUMMARY

Integrated Marketing professional with a proven track record of developing multi-channel programs for Fortune 500 businesses and driving new and incremental revenue for premier media companies and brands. Expertise in digital marketing, branded content, custom video, social media, print, research, retail and experiential marketing programming. Two time Condé Nast Marketer of the Year.



Experience

TED, Creative Director

New York, NY 2018 - current


  • Oversee integrated marketing and creative services efforts for the TED Partnerships team inclusive of: developing strategic solutions for partners utilizing TED’s global platforms including TED Conferences (TED2019 and TEDWomen), partner-sponsored TED Talk events, PR efforts, thought leadership insights pieces (video and white papers), branded content, manage Twitter and LinkedIn account content, brand management (sales materials, messaging, visual identity), strategic partner to development team on pre-sale activities. 
  • Conceived and sold the first-to-market program with Lexus, in partnership with the TED Fellows initiative that generated $1.6M in revenue. 
  • Digital lead on the newest TED initiative TEDinArabic, in partnership with Qatar Foundation generating $6M in revenue.
  • Long-standing partners include BCG, Qatar, Brightline, Google, Marriott, Capita, Target, Skoll Foundation.

 

Fast Company, Integrated Marketing, Freelance

New York, NY - 2018


TIME Inc. TIME, Money and Fortune, Brand Marketing, Freelance

New York, NY - 2017 - 2018

 

Latina Media Ventures (Latina.com, Latina Magazine and TheLatinKitchen.com), Executive Director of Integrated Marketing 

New York, NY - 2015 - 2017

  • Oversaw all multi-channel integrated marketing program/campaign development including conceptualizing and execution across print, digital, mobile, tablet, social, video, experiential platforms, targeting the acculturated Latina - the fastest growing demographic in the U.S. 
  • Conceived, sold and executed first-ever, multi-channel custom content programs for BMW, Cadillac, IKEA and Lexus: inclusive of video, digital, social, editorial and media. 
  • Monetized social media via Facebook Live native content for Target, P&G, M&Ms and Carol’s Daughter.
  • Annual tentpole program “Hollywood Hot List” drove six figure incremental revenue from BMW, Unilever and Caress, garnered over 800M press impressions and was a trending topic on Twitter. 
  • Utilized research and insights for custom brand studies for Maybelline and Campbell’s, develop white papers for clients/agencies and custom research study “Hispanic is not a language, it’s a culture” focusing on how to market to the acculturated Latina. 

 

Wall Street Journal, Corporate Brand Marketing, Freelance 

New York City, 2015


Tasting Table, Integrated Marketing, Freelance

New York City, 2014

 

Niche Media, VP, Integrated Marketing 

New York City, 2012 – 2014


  • Managed all strategic, multi-channel, integrated marketing efforts for national advertisers through regionally-specific print and digital properties targeting the affluent consumer
  • Highlights: increasing digital revenue by 50% with custom and sponsored content programs from Russian Standard, Microsoft, AG Jeans and Microsoft.
  • Conceptualized and executed multi-market, multi-platform program for Moroccanoil that increased ad revenue $1.25M and drove $50K in charitable donations from philanthropic partners.

 

Bauer Media, Integrated Marketing Director 

New York City, 2011 – 2012


  • Oversaw print and digital marketing, promotions, events and trade activity of the seven consumer brands: Life&Style, In Touch, Woman’s World, First for Women, Twist, M & J-14 magazines.

 

People StyleWatch, Marketing Director

New York City, 2008 – 2010


  • Brand lead on the “Celebrity Style Report,” a commissioned GfK Roper research study partnering with Time Inc. research and insights, editorial, design and management teams.
  • Spearheaded CEO Retail Summit that was focused on consumer spending trends and retail strategies after the economic downturn in 2008.
  • StyleWatch was named Ad Age “Magazine of the Year” on the 2010 A-List, Adweek Hot List in 2009 and 2010 and Ad Age A-List 2008 based on vitality and revenue growth.

 

Niche Media, Group Marketing Director

New York City, 2006 – 2008 

 

Condé Nast Publications

New York City, 1998- 2006


  • Conde Nast Bridal Group, Director of Merchandising Services, Retail Merchandising Director
  • Awarded Marketer of the Year 2002 and 2005, and MVP of Marketing 2003
  • Glamour Magazine: Executive Merchandising Editor and Merchandising Editor

 

AWARDS & ACCOMPLISHMENTS

  • Condé Nast Marketer of the Year: 2002 and 2005 and MVP of Marketing in 2003
  • Latina’s “Hollywood Hot List” franchise awarded “Top Media Property Targeting Hispanic Audience” in 2016 by industry organization Portada



EDUCATION: Stephen F. Austin, Bachelor of Science, Fashion Merchandising