EMILY

MCLINTOCK

INTEGRATED MARKETING SPECIALIST

Where creativity meets business acumen - with a dash of whimsy

WORK PORTFOLIO

TED's newest initiative: TEDinArabic

Launched TED's first initiative designed to provide a global platform to broadcast the voices ideas from thinkers, researchers, artists, and change-makers across the Arabic-speaking world.

Three-year partnership with Qatar Foundation including global PR effort, custom TED website in both English and Arabic with curated content for Arabic community, a TED Talks ideas search, TED flagship event to debut TED Talks and regional events.

Managed all the website activities: building website, content translation, voiceover, design, content curation, client management. Content: 26 videos, 50 articles, 2 custom content videos

Global Reach: Traffic from 191 countries, 50% consumed content in Arabic, 30% VCR.

www.TEDinArabic.ted.com

TEDinArabic custom website:

Arabic and English

TEDinArabic Content Assortment

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Custom TED website in both Arabic and English languages with curated content.

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Custom TED website in both Arabic and English languages with curated content

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Spotlight: Custom articles from TED speakers

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Spotlight: Custom articles from TED speakers

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TED content: TED-Ed videos

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TED content: TED Ideas Blog in English

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Social media amplification

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Top viewed video

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Top viewed video

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Feature in Barron's

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Spotlight film of the winning idea, produced by TED Ideas Studio

27% higher engagement than other custom films

6.4x higher VCR vs. TED benchmark.

Teaser film on partnership, produced by TED Ideas Studio.

TED + LEXUS:

First-to-market partnership centered around innovation.

Lexus partnered with TED to explore ideas to reimagine the future of automated vehicles. TED tapped into the great minds in the TED Fellows initiative, a global multidisciplinary group of thought leaders, to develop new designs for automated vehicles that prioritize people over technology.

The Fellows were invited to submit their ideas and 3 were selected to be showcased via custom spotlight films, virtual events a national PR campaign and received an honorarium, compliments of Lexus.

“Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.” --Vice President, Lexus Marketing.

SOCIAL MEDIA

TWITTER

Social Media Management

Managed TED Partnerships Twitter and LinkedIn Accounts. Maintained the voice of TED on our TED-sanctioned promotional social channels.

Included: writing, designing, editing and posting the content and leading the strategy, community engagement, analytics, partnering with TED social media teams on large scale social programming.

Twitter (@TEDPartners): Grew engagement +10% and impressions by 83%. 76K followers.

Developed new editorial franchises - I.E., #TEDThoughtThursday - a weekly poll tying a relevant topic back to TED, new content formats (quote cards, video cut downs), frequent engagement with fans/followers, including the TED community of partners, speakers and followers.

LinkedIn (TED Partnerships): Launched the platform and grew followers to 7,600 in a year. Differentiating the account from the main TED account (the 2nd largest account on LI) with industry and business-focused content. Increases our visibility to the B2B audience.

BRANDED CONTENT

MOROCCANOIL: custom website

CADILLAC: video series

THE HOME DEPOT: custom website

ABOUT EMILY

Emily is a two time Marketer of the Year recipient with a career of nearly 20 years in B2B and B2C marketing. She has developed and executed multi-platform marketing solutions at an array of marquee media brands and category verticals including luxury, bridal, teen, fashion, beauty, retail, news and multi-cultural.

She has worked with all brand stakeholders including editorial, research & insights, PR, events, digital, finance, ad ops and social media.

EXPERTISE

Digital Marketing

Branded Content

Experiential:

in-person and virtual

Partnership Development

Sales Enablement: materials, proposals, presentations, research

Brand Management

Social Media

Creative Mind

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EMILY MCLINTOCK

INTEGRATED MARKETING SPECIALIST

TEDinArabic custom website:

Arabic and English

TEDinArabic Content Assortment

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27% higher engagement than other custom films

6.4x higher VCR vs. TED benchmark.

TED + LEXUS:

First-to-market partnership centered around innovation.

Lexus partnered with TED to explore ideas to reimagine the future of automated vehicles. TED tapped into the great minds in the TED Fellows initiative, a global multidisciplinary group of thought leaders, to develop new designs for automated vehicles that prioritize people over technology.

The Fellows were invited to submit their ideas and 3 were selected to be showcased via custom spotlight films, virtual events a national PR campaign and received an honorarium, compliments of Lexus.

Social Media Management

EXPERTISE

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EMILY

MCLINTOCK