CADILLAC
5 market travel guide providing the user with local places to see, visit, stay and eat, from the editors of The Latin Kitchen, through the Hispanic lens
EMILY
MCLINTOCK
INTEGRATED MARKETING SPECIALIST
Where creativity meets business acumen - with a dash of whimsy
WORK PORTFOLIO
TED's newest initiative: TEDinArabic
Launched TED's first initiative designed to provide a global platform to broadcast the voices ideas from thinkers, researchers, artists, and change-makers across the Arabic-speaking world.
Three-year partnership with Qatar Foundation including global PR effort, custom TED website in both English and Arabic with curated content for Arabic community, a TED Talks ideas search, TED flagship event to debut TED Talks and regional events.
Managed all the website activities: building website, content translation, voiceover, design, content curation, client management. Content: 26 videos, 50 articles, 2 custom content videos
Global Reach: Traffic from 191 countries, 50% consumed content in Arabic, 30% VCR.
TEDinArabic custom website:
Arabic and English
TEDinArabic Content Assortment
Spotlight film of the winning idea, produced by TED Ideas Studio
27% higher engagement than other custom films
6.4x higher VCR vs. TED benchmark.
Teaser film on partnership, produced by TED Ideas Studio.
TED + LEXUS:
First-to-market partnership centered around innovation.
Lexus partnered with TED to explore ideas to reimagine the future of automated vehicles. TED tapped into the great minds in the TED Fellows initiative, a global multidisciplinary group of thought leaders, to develop new designs for automated vehicles that prioritize people over technology.
The Fellows were invited to submit their ideas and 3 were selected to be showcased via custom spotlight films, virtual events a national PR campaign and received an honorarium, compliments of Lexus.
“Partnering with TED has allowed us to explore new human-centric ideas for an automated future with visionary experts in their fields.” --Vice President, Lexus Marketing.
SOCIAL MEDIA
Social Media Management
Managed TED Partnerships Twitter and LinkedIn Accounts. Maintained the voice of TED on our TED-sanctioned promotional social channels.
Included: writing, designing, editing and posting the content and leading the strategy, community engagement, analytics, partnering with TED social media teams on large scale social programming.
Twitter (@TEDPartners): Grew engagement +10% and impressions by 83%. 76K followers.
Developed new editorial franchises - I.E., #TEDThoughtThursday - a weekly poll tying a relevant topic back to TED, new content formats (quote cards, video cut downs), frequent engagement with fans/followers, including the TED community of partners, speakers and followers.
LinkedIn (TED Partnerships): Launched the platform and grew followers to 7,600 in a year. Differentiating the account from the main TED account (the 2nd largest account on LI) with industry and business-focused content. Increases our visibility to the B2B audience.
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